Product customization system and method

ABSTRACT

A product customization system and method are provided in which a consumer can insert user content, such as images or text, onto a product, such as a skateboard, and then view the customized product before purchasing the customized product.

PRIORITY CLAIMS/RELATED APPLICATIONS

This application claim the benefit under 35 USC 119(e) and priorityunder 35 USC 120 to U.S. Provisional Patent Application Ser. No.61/091,316, filed on Aug. 22, 2008 and entitled “Product CustomizationSystem and Method”, the entirety of which is incorporated herein byreference.

FIELD

The system relates to a product customizing system and method.

BACKGROUND

Markings for the purpose of information, ornamentation, expression, andfashion are applied to products with a variety of means. Until recentlyrelatively few designs of product have been produced in large volumes.Just In Time (JIT) Manufacturing processes have enabled the productionof many designs in production runs from 1 to 100 using custom marking ofproduct surfaces with techniques such as inkjet printing and otherdigital print methods. There are also a class of technologies which mayproduce volumetric forms (3d objects) through the use of StereoLithography, Fused Deposition Modeling, and other processes. Currentlythere is not a unified method for the commercial design andmanufacturing of layered optically-active surfaces for products with acomplex curved form. There are systems for managing and applying aspecialized subset of films (Cyan, Magenta and Yellow process colorfilms) and for manufacturing custom lenses and gratings for the opticsindustry, but not for the interactive application of component basedoptical surfaces on commercial products. Thus, it is desirable toprovide a customized product system and method that allows a consumer toprovide user content that is then applied to the product and it is tothis end that the system and method are directed.

BRIEF DESCRIPTION OF THE DRAWINGS

FIG. 1A illustrates an example of an embodiment of a productcustomization system;

FIG. 1B illustrates more details of the product customization unit thatis part of the product customization system;

FIG. 1C illustrates an implementation of a method for productcustomization;

FIGS. 2A and 2B illustrate an example of a product view user interfaceof the product customization system;

FIG. 3 illustrates an example of a product design user interface of theproduct customization system;

FIGS. 4A and 4B illustrate an example of a product view user interfaceof the product customization system when a product has a customized userdesign;

FIG. 5 illustrates more details of the manufacturing process;

FIG. 6 illustrates an example of a carrier with a design; and

FIG. 7 illustrates a manufactured skateboard with the user design.

DETAILED DESCRIPTION OF ONE OR MORE EMBODIMENTS

The system and method are particularly applicable to web-basedclient/server architecture system for a skateboard customization systemand method implemented in software on a computer as described below andit is in this context that the system and method will be described. Itwill be appreciated, however, that the system and method can be used tocustomize any product in which it would be desirable to allow aconsumer/user to insert user content onto a product with an unevensurface/texture that can be manufactured by the system. For example, thesystem may be used to design customized skateboards (the exampledescribed below), customized globes, customized baseball bats,customized car tops, or any other product with an uneven/texturedsurface in which a user might want to add a customized design. Inaddition, the system and method can be implemented in software (shown inthe illustrated implementation), hardware or a combination of hardwareand software and may also be implemented on client/server system (shownin the illustrated implementation), a web server, a terminal, a peer topeer system and the like so that the system and method are not limitedto the particular implementation of the system or method.

FIG. 1A illustrates an example of an implementation of a productcustomization system 100. The system may include one or more consumercomputing devices 102, such as 102 a, 102 b, . . . , 102 n, wherein eachcomputing device has at least one processing unit, memory, somepersistent memory, some other memory, a display device and input/outputdevices and each may be a personal computer, mobile device, cellulardevice, wireless email device, converged device such as a Treo orBlackberry and the like that permit the consumer to interact with theconsumer computing device as well as the system through an application,such as for example a known browser application, being executed by theconsumer computing device. Each consumer computing device may establisha connection with and communicate over a link 104 using a typical secureor unsecure protocol with a product customization unit 106. The link 104may be implemented using a computer network, a cellular network, a wiredor wireless link and the like, In one embodiment, the link is theInternet. The product customization unit 106 may be implemented inhardware, software or a combination of hardware and software. In oneembodiment, the product customization unit 106 may be one or more servercomputers that execute a plurality of lines of computer code to performthe functions and operations of the product customization unit 106 asdescribed below.

In one illustrative embodiment, the product customization unit 106 mayfurther comprise at least one web server 107 (implemented in hardware orsoftware or a combination of the two) that establishes a connection witheach consumer computer device, receives requests from each consumercomputer device and communicates data and information (such as by usingone or more web pages) and requests for consumer computer deviceinformation to each consumer computer device wherein the consumercomputer device interacts with the web server using a known secure orunsecure protocol and a typical browser application. The at least oneweb server, for example, may serve a web page that allows the consumerto browse the available products and designs and then, using the productcustomization system, customize the particular design of a particularproduct using user content. The product customization unit may furtherinclude a store 108 that contains and stores the relevant informationfor the product customization unit including the product information andimages for the web pages, customization data, etc. The productcustomization unit may further comprise a product customizer 109 (thatmay be implemented as a plurality of lines of computer code wherein theplurality of lines of computer code are executed by the processingunit(s) of the server computers to implement the product customizationsystem) that allows a consumer to customize a product, allows a consumerto upload user content (images and/or text), allows the consumer toplace the user content on the product, allows the consumer to view thecustomized product for all angles, allows the consumer to customizevarious features of the product, and manufacture the customized productonce it has been designed as described below in more detail. The productcustomization unit may further comprise a well known ecommerce engine110 that, once the consumer has customized a product with particularuser content, may allow the consumer to purchase the customized product.In one implementation, the product customization system may also be partof a larger web site/system such as, for example, www.zazzle.com.

The system and method described above may be used by a user or designerto select and place surfaces with a variety of optical qualities andeffects on a product which has a complex curved form. The system andmethod include methods for the manufacture of these products, forcreating a model of the surface qualities, for displaying images of theproducts interactively to the user and for calibrating those imagesbased on output of finished product.

The system allows a consumer to control apparent color and color changesover viewing angles (as shown in the user interface examples describedbelow), the surface reflectivity (gloss) of the surface, and theapparent depth of visual elements within the product surface. The systemalso incorporates a manufacturing process which can apply a material ina specific location on a substrate wherein the material may be bonded tothe substrate through the interaction of the material with light, heat,evaporation, electrical charge, or triggered catalytic process. Forexample when light is used for the bonding process, the time at whichthe light is applied, the intensity and the location of light affectsthe shape of the material deposit as it bonds to the substrate and toits neighboring material deposits and forms a film that whosecharacteristics change in response to the character of the light. Then,additional materials may be deposited to form layers of deposited filmson the substrate with a variety of surface depths and textures. Thesesurface characteristics can produce these properties:

1. diffuse (matte) surface.

2. smooth (gloss) surface.

3. figured (Fresnel) surface.

4. Refractive (grating) surface.

5. patterned surface.

For example, the substrate may be layered with opaque cut film that maybe used to replace opaque printing as described above or the substratemay be layered with subtractive cuts to product relief surfaces foroverprint such as laser etching or “sunken-relief”. The substrate mayalso be layered with printing passes to produce relief surfaces foroverprint (“bas-relief”). The substrate may also be layered to producealto/high reliefs (See http://en.wikipedia.org/wiki/Relief which isincorporated herein by reference for a definition of the different typesof reliefs).

Further, the set of materials deposited on the substrate may have a widevariety of different optical properties:

1. Transparency or Opacity

2. Refractive Index

3. Absorption Spectra

4. Reflectivity

5. Light Phase Change (quarter and half wave effects)

6. Polarization changes.

The interaction of these materials in layers may change a wavefront oflight which strikes it due to a variety of optical effects within thelayered film:

1. Surface Reflection

2. Internal Occlusion by layer (opaque regions separated bytransparency)

3. Refraction by Refractive Index change.

4. Reflection by constructive interference (Lippmann-Bragg effect)

5. Refraction by interference (Grating effect)

6. Attenuation through polarization.

7. Attenuation of reflection through spectral absorption.

8. Attenuation of transmission through spectral absorption.

9. Diffusion (translucent regions over dark regions).

The substrate to which these materials are applied may be either areceiver sheet, or a bonding sheet.

In the receiver sheet case:

1. The receiver sheet may be optically or mechanically figured toproduce the product surface texture.

2. Optically active layers are applied in the viewer to product surfacedirection.

3. A product bonding layer is applied last

4. The film layer is applied to the complex curved surface of theproduct using pressure and heat.

5. Trimming is performed.

6. The receiver is removed.

In the bonding sheet case:

1. Optically active layers are applied in the product surface to viewdirection.

2. The final layer may be transparent and may figured by timedattenuation of light.

3. The film layer is applied to the complex curved surface of theproduct using pressure and heat.

4. Trimming is performed.

At startup, a set of reference film layers are made to characterize thetransport of light through layers produced by a specific manufacturingsystem. These reference films are used to characterize and model thelight transport within chosen layer groups. These groups optimize eachoptical effect, such as occlusion, The method for modeling thisinteraction is described later as the Layered Light Transport Component.A transport function is built for each reference film unit. Surfacetexture libraries are built by layering models of reference-film unitsinteractively, these may be specified at the pixel level. Finishedtextures are compiled into a simplified Layered Light TransportMaterial, and may be selected and applied by Users and Designers. Theresulting design can be viewed interactively.

For purposes of illustrating the product customization system andmethod, a product customization method and user interface for askateboard upon which user content is placed is described below.However, the product customization system may also be used for otherproducts with uneven/textured surfaces in which it is desirable toprovide a consumer with the ability to customize the product with usercontent.

FIG. 1B illustrates more details of the product customization unit 109that is part of the product customization system. In particular, theproduct customization unit may further comprise a user interface portion109 a, a user product renderer portion 109 b, a layered light transportmodel 109 c, a manufacturing product renderer portion 109 d, amanufacturing portion 109 e and a reflection portion 109 f. In oneimplementation, each of these portions may be implemented using acombination of hardware and software. Each of these portions of theproduct customization unit 109 are described in further detail withreference to FIG. 1C.

FIG. 1C illustrates an implementation of a method 120 for productcustomization that may be implemented, for example, by the productcustomization system shown in FIG. 1A. The method allows the manufactureof user designed products and the method applies user created colors anddesigns to a product made out of layers of material with specificoptical qualities in one embodiment.

User Interface Portion

The product customization system permits a user/consumer to customize aproduct using the user interface portion 109 a (122) that may beimplemented as one more web pages in one embodiment. The user interfaceportion 109 a allows the user to interactively apply a design to aproduct, such as a skateboard as described below in more detail. Thedata generated by the user interface portion may include user accountdata, a product description (that describes the user's custom product),user image designs (that contains the user content), color choice (thecolor(s) chosen by the user), material choice (the type of material forthe custom product) and the finishing choice (the finishing selected bythe user for the custom product). The user interface portion allows theuser or designer to perform the following processes using the userinterface:

1. Select a Skateboard style and size. (See FIGS. 2A and 2B which aredescribed below)

2. Select or upload a design containing these items:

-   -   a. Text.    -   b. Images    -   c. Vector Designs

3. Choose a product Design Area

-   -   a. Apply design items, and position on 2d surface of design        area.    -   b. The UI will request and show a rendering of the product with        the applied design.

4. Choose a product Design View

-   -   a. Apply design items projected from view on 3d surface of        product from View direction.    -   b. The UI will request and show a rendering of the product with        the applied design.

5. Choose a surface quality (material)

-   -   a. Choose a design item, apply a surface quality from a list.    -   b. The UI will request and show a rendering of the product with        the new surface quality.

6. Change and Update the Design (repeat processes 2 through 5 above).

7. Choose to purchase design on product.

-   -   a. UI processes payment choice.

The user interface portion may also assemble a set of instruction thatdescribe the user design and requests images of the final product fromthe user product renderer portion 109 b. The product customizationsystem then renders the customized product for the user/consumer (124)using the user product renderer portion 109 b. The user product rendererportion takes the data/information/description (based on the userinteractions with the user interface portion) and other user preferencesand using information supplied by the reflection portion 109 f,synthesizes an image of the manufactured product that is then displayedto the user/consumer.

User Renderer Portion

In more detail, the user product renderer portion may perform thefollowing processes:

1. Accepts a UI request for a rendering of a custom product.

-   -   a. The Request contains:        -   i. Product Style        -   ii. Product Size        -   iii. User designs            -   1. Images            -   2. Vector Graphics            -   3. Text        -   iv. User design properties            -   1. Placement Coordinates in Design Area space.                -   a. Position                -   b. Rotation                -   c. Scale            -   2. Surface Qualities                -   a. Surface selection for each Design Area                -   b. Color                -   c. Shininess        -   v. The User Viewing Geometry        -   vi. The User Lighting Geometry

2. Assembles a request for the Layered Light Transport Model for acompiled light transport model for this product, with the supplied viewand lighting.

3. Renders the compiled light transport model onto the Product geometry.

4. Returns the rendered product to the User Interface component.

The reflection portion 109 f (which provides feedback throughout theproduct customization unit) generates calibrated color maps andcalibrated luminance maps to the calibrated product render assets(including geometry, luminance maps, color maps and safe area coveragemaps) that are used to generate the images for the product.

Light Transport Modeling

The product customization system then performs light transport modelingprocess (125). The Layered Light Transport Model contains a library ofoptical interactions between selected layers of materials. The number oflayers and therefore the number of interactions is limited bymanufacturing constraints. More layers can produce a greater variety ofeffects, but increase the cost of manufacturing the product. For eachproduct a subset of optical interactions may be chosen. For the purposesof a premium Skateboard product, the following layering is used(described from product bonding layer toward viewer).

1. Product Surface (wood grain)

2. Product Bonding layer (transparent)

3. Opaque Reflector: Microfine Titanium Dioxide pigment in UV activatedbinder.

4. Macrolayer of transmission attenuated spectral absorption material(pigment) in UV activated transparent binder.

5. UV activated transparent material (refractive index varies fromlayers 4).

6. Occluding macrolayer (single opaque reflective absorption, or repeatof layers 3 and 4) in UV activated transparent binder.

7. UV activated transparent material with figured surface. (refractiveindex varies from layers 5 and 4)

The layered light transport component uses the thin film geometry of theoptical system to simplify a light transport model. It represents eachpixel in a printed layer as a referenced volume cell that has 2d angularlight inputs and outputs. Each reference volume contains a list offunctions to process light inputs and outputs, and calibrated values foreach function based on measured response from reference films. Sinceeach volume cell has a known position, the light transport network maybe implicitly linked. A request from the User Renderer is used to buildthe volume cell layers. Compiled stacks of volume cells may be placed ateach design pixel by reference. The Layered Light Transport Model thenuses the supplied light and view vectors to traverse the transport modeland compile a textureInput-lightOutput map for the view and lighting ofa specific product with user configured surfaces.

In this case, layered light transport reference films would bemanufactured for these optical interactions:

1. Layer 7 interaction with layers 3 and 4.

-   -   a. Refracted light input into layer 3 based on 2d surface        modulation of layer 7.    -   b. Refracted light output from layer 3 and 4 based on surface        modulation of layer 7.

2. Layer 7, Refractive properties based on grating surface modulation.

3. Layer 6 interaction with layers 3 and 4 with modulation of Layer 5.

-   -   a. Occluded light input into layer 3 with modulation of Layer 5.    -   b. Occluded light output from layer 4 based on modulation of        Layers 4 and 5.

4. Layers 7, 5 and 4 interaction.

-   -   a. Reflection from Constructive Interference based on        attenuation of Layer 5.

5. Layer 6 and 4 interaction.

-   -   a. Diffusion of light with modulation of absorption of 4 and        opacity of 6.

6. Layer 3 and 4 interaction.

-   -   a. Response curves for pigment layers 4 and reflectance of layer        3.

These 6 reference films are manufactured with the needed modulation andare then measured over angular input and output ranges for the volumecell, and each is characterized as a function with associated responsevalues.

Manufacturing Product Renderer Portion

The product customization system then renders the customized product forthe manufacturer (126) using the manufacturing product renderer portion109 d. The Manufacturing Renderer takes the User product request, andrenders the layers and printing instructions needed to print layers onthe bonding or receiving film. For each design layer, it positions theuser designs using the supplied coordinate systems, tags each pixel withcolor and surface information, and renders each layer by looking up thelayer stack for each surface index. The design is reverse-warped basedon data from the reflection interface, so that it will be alignedproperly after heat transfer to the complex curved surface.

Manufacturing Portion

The product customization system then manufactures the customizedproduct (128) using the manufacturing portion 109 d. The manufacturingportion performs, for example, the following processes: 1) manufacturesthe customized design product; 2) ships the product based on theOperator directions; and/or 3) gathers product information for theReflection portion (including patterns, reference product withcalibration mark-up and/or color and material samples) that are input toa modelshot processing component that performs various modelshotprocessing tasks as described in more detail in U.S. patent applicationSer. No. 11/925,716 filed on Oct. 26, 2007 entitled “Product ModelingSystem and Method” which is incorporated herein by reference. Themanufacturing process is described in more detail below with referenceto FIG. 5.

The product customization system then performs the reflection process(129) using the reflection portion 109 f which is a portion of thesystem that provides feedback to the other portions of the systems. Forexample, the reflection portion may performs the following tasks: 1)provides updated product information to the manufacturing productrenderer portion; 2) manufactures reference product used by the userproduct renderer portion; 3) calibrates pattern position with themanufactures reference product; 4) provides calibrated photographicreferences of reference product to the user product renderer portion; 5)provides calibrated reflectance and color mapping for the user productrenderer portion; and/or provides calibration feedback to the LayeredLight Transport Model. Now, the user interface portion of the productcustomization unit will be described in more detail.

FIGS. 2A and 2B illustrate an example of a user interface 130 of theproduct customization system. The user interface may include a viewoption portion 132 that allows the user/consumer to select between aproduct view as shown in FIG. 2A or 2B (the product image with orwithout the user content shown) or a design view as shown in FIG. 3 (thepieces of product on which the user/consumer can place the user content)in a view portion 134. The view portion also has a view selector 134 athat allows the user/consumer to select among the views (upper, outsidequarter, outside front or tongue for example) to be displayed in theview portion. The user interface also allows the user to view thetransparency and/or opacity of the design. The user interface may alsoinclude a view tools portion 136 that allows the user to cut a portionof the view (dotted box tool), zoom the view (the magnifying glass tool)and/or view the pair of products together in the view portion. In theuser interface, as product moves/is moved by the user or the lightingchanges or is changed by the user, the product image shown to the userchanges accordingly.

The user interface further comprises a product options tab 137 (askateboard option tab because the product in the example is askateboard) that allows the user to select various product options and acustomize it tab 138 that allows the user to customize the product withuser content as described below in more detail. As shown, the productoptions tab (for the example in which the product is a skateboard) mayfurther include a product summary portion 137 a that displays a summaryof the particular product and a commerce portion 137 b that allows theuser to select a quantity of products to purchase, shows the accumulatedprice of the products and allows the user to add the customized productsto an electronic shopping cart.

FIG. 3 illustrates an example of a product design user interface of theproduct customization system. The user interface allows theuser/consumer to add images using an add images portion and/or add textusing an add text portion. FIGS. 4A and 4B illustrate an example of aproduct view user interface of the product customization system when aproduct has a customized user design. Now, the manufacturing process isdescribed in more detail.

FIG. 5 illustrates more details of the manufacturing process 140. In oneillustrative example, the following materials and equipment may be used(although the system and method are not limited to these materials andequipment):

1) Material

-   -   Blank skateboard    -   Print Carrier: proprietary low friction plastic film    -   Bonding Film: proprietary, heat-activated thermoplastic film    -   UV inks

C,M,Y,K+White+Clear Ink

2) Equipment

-   -   UV Curable, white ink enabled printer (flatbed or roll-to-roll)    -   Large Format Hot-Laminator    -   Large Format Vacuum Press    -   Proprietary heat press for applying bonding film to a curved        surface    -   Proprietary trimming knife

As shown in FIG. 5, the manufacturing process may include cleaning acarrier sheet (141). In one example, the carrier sheet may be aproprietary low friction plastic film. Once the carrier is cleaned andplaced onto a flat surface, the user design is rasterized and sent tothe output printer in (2) passes (142). During the first pass, a colorlayer (printed with CMYK+Clear separations) is laid down, followed by alayer of white ink in the second pass. When UV curable ink is used, theink is set immediately by an in-line UV lamp attached to the headcarriage. When solvent ink is used, the ink is set with the appropriatesetting agent. In other embodiments, more than two layers may be laiddown on the carrier sheet which creates a layering effect of the design.Furthermore, a white layer may be unnecessary depending on the desirableopacity of the design. In other embodiments, solid inks or soy inks maybe used.

Once the design is laid down and set on the carrier sheet, an adhesiveis applied to the carrier sheet and bonded (143) using a heaterlaminator, vacuum press or roll press. In one embodiment, a bonding filmis applied on top of the UV ink on the carrier sheet. Then, the carriersheet and bonding film are sent through a bonding station. Then, theliner on the bonding film is removed (144). Then, the liner sheet isregistered and positioned on a blank skateboard deck with registrationfacilitated by using a light table as the carrier sheet is translucent.Once the liner sheet is positioned, the carrier sheet with the adhesiveis applied to the skateboard blank (145). In one implementation, thecarrier sheet is pressed to the skateboard deck using a proprietary heatpress. Then, the skateboard deck is allowed to cool down to roomtemperature. Then the carrier sheet is trimmed against the skateboarddeck using the proprietary trimming knife (146). Then the liner isremoved (147) and the customized skateboard deck is complete.

In addition to the manufacturing processes described above, themanufacturing process may also include generating a symbol, trackingnumber, tracking indicia and/or product identifier (collectively, an“identifier”) on an outer portion of the transfer that allows eachdesign or run of designs to be tracked using well known scanning andmachine vision techniques. The tracking of the products/designs may beperformed by a tracking portion of the system that may be implemented ina plurality of lines of computer code as well as the scanner/machinevision hardware. Alternatively, the modelshot processing described abovemay be used to recognize a particular product or product run during themanufacturing process.

The identifier also may be applied to the product so that it isnon-visible. The techniques for obfuscating the identifier (making itnon-visible to a human being) may include: 1) applying the identifierwith an ink or dye that has an absorption curve outside of the visiblespectrum; 2) encoding the identifier in the halftone or dot pattern ofthe printed image; 3) applying the identifier as change in surfacereflectance; 4) applying the identifier as a change in refractive index(phase change); 5) applying the identifier as a quarter wave film thatinduces a change in polarization of light; 6) applying the identifier asa change in surface magnetic flux; and/or 7) applying the identifier asa film that causes a change in surface electrical capacitance.

FIG. 6 illustrates an example of a carrier with a design and FIG. 7illustrates a manufactured skateboard with the user design from FIG. 6bonded to the skateboard.

In addition to the product manufacturing described above, the system andmethod may also be used to generate a tool that can then be used formass production of a product with the surface. For example, the tool maybe built by using printed layers to form a mask or transfer element formass produced products. In addition, the tool may be applied to producemultiples with similar optical qualities. The method for production ofthe tool and subsequent product replication may include: 1) using themethods and system described above that can produce a single layer of asingle product to produce a relief (tool which encodes image informationas thickness) that is then used to stamp, transfer, or emboss similar orrelated multiples of the product; 2) using the methods and systemdescribed above that can produce a single layer of a single product toproduce a mask (tool which encodes image information as a void in amatrix) that is then used for the application of a variety of materialsto produce multiples of the product with specific physical or opticalcharacteristics; 3) using the methods and system described above thatcan produce a single layer of a single product to produce an opticalprint (tool which encodes the image information as transparency oropacity) that then is used to produce multiples of the product usingphotographic processes; 4) using the methods and system described abovethat can produce a single layer of a single product to produce a changein the affinity of a surface for a chemical compound (tool which encodesthe image information as water-loving or water resisting for instance)that then is used to produce multiples of the product using this surfaceaffinity; and/or 5) using the methods and system described above thatcan produce a single layer of a single product to produce a surfacechange in electrical charge (tool which encode the image information asa change in electrical potential) that is then used to attract andtransfer material for transfer. This also may produce similar or relatedmultiples of the original product.

While the foregoing has been with reference to a particular embodimentof the invention, it will be appreciated by those skilled in the artthat changes in this embodiment may be made without departing from theprinciples and spirit of the invention, the scope of which is defined bythe appended claims.

1. A computer implemented system for designing and producing acustomized product having at least one bonding film and at least onereceiving film, the system comprising: a user interface portion thatgenerates a user interface so that a design with user content is capableof being applied to an uneven surface of a product wherein the usercontent comprises one or more of a piece of text, an image, aphotograph, a user designed image and a vectored design, the userinterface portion also generating a product description that containsthe user content, a color of the product, a material of the product anda finishing of the product; a product renderer portion that generates avisual three dimensional representation of a finished product with theuser content based on the product description wherein the visual threedimensional representation of a finished product with the user contentis displayed using the user interface portion; a light transport modelportion that generates, for a particular uneven surface of the producthaving a lighting and a view vector, a texture input-light output mapfor the particular uneven surface of the product; a manufacturingproduct rendering portion that, based on the product description and thetexture input-light output map, renders one or more layers of printingfor one or more of a bonding layer and a receiving layer and renders oneor more printing instructions to print the one or more of the bondinglayer and the receiving layer on a film; and a manufacturing portionthat prints the user content onto one or more of the bonding layer andthe receiving layer to form one or more bonding layer films and one ormore receiving layer films and that applies the design with user contentonto the uneven surface of the product using the films to produce acustomized product.
 2. The system of claim 1, wherein the manufacturingportion ships the customized product to a customer.
 3. The system ofclaim 1, wherein the manufacturing portion a reference product withcalibration mark-up for the customized product and color and materialsamples for the customized product; and wherein the system furthercomprises a reflection portion that, based on the reference product withcalibration mark-up and color and material samples for the customizedproduct, generates one or more calibrated color maps and one or morecalibrated luminance maps that are fed back to the product rendererportion to improve the visual three dimensional representation of thefinished product and one or more calibrated patterns and one or morevisible area layouts that are fed back to the manufacturing productrendering portion to improve the one or more layers of printing and oneor more printing instructions.
 4. The system of claim 1, wherein theproduct is one of a skateboard, a customized globe, a customizedbaseball bat, a customized car top.
 5. The system of claim 1, whereinthe user interface further comprises one or more web pages.
 6. Thesystem of claim 5, wherein the user interface portion, the productrenderer portion, light transport model portion, the manufacturingproduct rendering portion and the manufacturing portion are associatedwith a customized product unit and wherein the system further comprisesone or more computing devices that are capable of connecting with thecustomized product unit over a link and wherein each computing devicehas a browser application executed by a processor of the computingdevice that is capable of displaying the one or more web pages.
 7. Thesystem of claim 1, wherein the user interface portion shows one of thetransparency and opacity of the visual three dimensional representationof a finished product with the user content.
 8. The system of claim 1,wherein the manufacturing portion prints an identifier one of thebonding layer and the receiving layer that identifies the user content.9. The system of claim 8 further comprising a tracking portion thattracks the finished products with the user content based on theidentifier.
 10. The system of claim 1, wherein the manufacturing portionproduces a customized product with a design having a predetermined depthformed by the one or more layers of printing.
 11. The system of claim 1,wherein the customized product further comprises a tool used for massproduction wherein the tool has a predetermined depth formed by the oneor more layers of printing.
 12. The system of claim 8, wherein theidentifier is one of a visible identifier and a non-visible identifier.13. A method for designing and producing a customized product, themethod comprising: providing a computer based customized product unit;generating, using a user interface portion of the computer basedcustomized product unit, a user interface so that a design with usercontent is capable of being applied to an uneven surface of a productwherein the user content comprises one or more of a piece of text, animage, a photograph, a user designed image and a vectored design, theuser interface portion also generating a product description thatcontains the user content, a color of the product, a material of theproduct and a finishing of the product; generating, using a productrenderer portion of the computer based customized product unit, a visualthree dimensional representation of a finished product with the usercontent based on the product description wherein the visual threedimensional representation of a finished product with the user contentis displayed using the user interface portion; generating, using a lighttransport model portion of the computer based customized product unit, atexture input-light output map for the particular uneven surface of theproduct having a lighting and a view vector; rendering, using amanufacturing product rendering portion of the computer based customizedproduct unit, one or more layers of printing for one or more of abonding layer and a receiving layer based on the product description andthe texture input-light output map and rendering one or more printinginstructions to print the one or more of the bonding layer and thereceiving layer on a film based on the product description and thetexture input-light output map; printing, using a manufacturing portionof the computer based customized product unit, the user content onto oneor more of the bonding layer and the receiving layer to form one or morebonding layer films and one or more receiving layer films; and applying,using a manufacturing portion of the computer based customized productunit, the design with user content onto the uneven surface of theproduct using the films to produce a customized product.
 14. The methodof claim 13 further comprising shipping, using a manufacturing portionof the computer based customized product unit, the customized product toa customer.
 15. The method of claim 13 further comprising generating,using the manufacturing portion of the computer based customized productunit, a reference product with calibration mark-up for the customizedproduct and color and material samples for the customized product; andwherein the method further comprises generating, using a reflectionportion of the computer based customized product unit, one or morecalibrated color maps and one or more calibrated luminance maps, basedon the reference product and color and material samples, that are fedback to the product renderer portion to improve the visual threedimensional representation of the finished product and one or morecalibrated patterns and one or more visible area layouts, based on thereference product and color and material samples, that are fed back tothe manufacturing product rendering portion to improve the one or morelayers of printing and one or more printing instructions.
 16. The methodof claim 13, wherein the product is one of a skateboard, a customizedglobe, a customized baseball bat, a customized car top.
 17. The methodof claim 13, wherein the user interface further comprises one or moreweb pages.
 18. The method of claim 13, wherein generating the visualthree dimensional representation of a finished product with the usercontent further comprises displaying one of the transparency and opacityof the visual three dimensional representation of a finished productwith the user content to the user.
 19. The method of claim 13 furthercomprising printing, using the manufacturing portion of the computerbased customized product unit, an identifier one of the bonding layerand the receiving layer that identifies the user content.
 20. The methodof claim 19 further comprising tracking, using a tracking portion of thecomputer based customized product unit, the finished products with theuser content based on the identifier.
 21. The method of claim 13 furthercomprising producing, using the manufacturing portion of the computerbased customized product unit, a customized product with a design havinga predetermined depth formed by the one or more layers of printing. 22.The method of claim 13 further comprising forming, using themanufacturing portion of the computer based customized product unit, atool used for mass production wherein the tool has a predetermined depthformed by the one or more layers of printing.
 23. The method of claim19, wherein the identifier is one of a visible identifier and anon-visible identifier.
 24. The method of claim 23, wherein printing theidentifier further comprises one of printing a non-visible identifierusing an one of an ink and a dye that have an absorption curve outsideof the visible spectrum, printing a non-visible identifier using anidentifier encoded in a dot pattern, printing a non-visible identifierthat changes a surface reflectance of the layers, printing a non-visibleidentifier that changes a refractive index of the layers, printing anon-visible identifier as a quarter wave film that induces a change inpolarization of light, printing a non-visible identifier that changes asurface magnetic flux of the layers, and printing a non-visibleidentifier that causes a change in surface electrical capacitance of thelayers.